Over time, this concept has been widely adopted as a metaphor in popular culture, social sciences, and organisational theory. It is commonly used to describe situations in which a significant shift occurs once a certain number of people adopt a behaviour, support an idea, or enter a particular setting.
As Oliver (2013, p.1) explains:
“The term has diffused into popular culture and social science and is widely used to refer to any context in which things change after a certain number of people get together or enter a setting.”
In an organisational or school context, achieving critical mass can be essential for driving cultural change. Whether implementing new teaching practices, shifting school values, or embedding behavioural norms, reaching this tipping point ensures that change gains momentum and becomes self-sustaining.
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